![]() ![]() What this figure represents exactly is the number of new users each existing user brings over to your app. In the book, “The Lean Startup”, Eric Ries, the author, defines the “viral coefficient” as “how many new customers will use the product as a consequence of each new user who signs up.” His theory is that a coefficient greater than 1 will result in exponential growth whereas, a viral coefficient of less than 1 will lead to very little growth. The more time one spends on the app, the more value and benefit they should reap. They’re the reason your business is relevant, thank them accordingly. People don’t have the patience or time of day for anything but. Users must believe that by sharing this particular thing they will gain some sort of praise or appreciation. The sharing aspect must be defined by something valuable.To even have a shot at going viral your app must include these four elements: However, you can take steps to prep your app in ways that increase its likelihood to go viral.Īn internet definition applied to the term is: “The tendency of an image, video, or piece of information to be circulated rapidly and widely from one Internet user to another the quality or fact of being viral” and in regards to customer acquisition: “A phenomenon in which users acquire other users, usually through some referral mechanism built into the product on offer” (en.). It isn’t a marketing strategy as it’s not something that can be predicted. It’s more economical and powerful than paid advertising as well. It harnesses the power of the snowball effect, exponentially growing in size as people add to it’s sharing. A viral app is one that users are eager to share across the internet through mediums such as social media, word-of-mouth, and email. To the application developer, an app that’s gone viral is one of the loftiest achievements that can be experienced.
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